The TQUAL mark is the first National symbol of quality for tourism products and services in Australia and being associated with the TQUAL mark not only means that operators are identified as offering quality tourism products, but it also shows consumers that TQUAL accredited operators are among the best in their field.
Why was TQUAL Accreditation Introduced?
There are currently over 20 programs within the tourism industry that are involved in accrediting, rating or certifying tourism products and services. While these programs go a long way towards encouraging quality, the large number can cause confusion and dilute the potential recognition of each program among tarvellers.
What’s in it for Travellers?
A National brand of quality will enable consumers to recognise and then make better informed choices about which companies they engage with, giving consumers comfort that their expectations of the tourism experience will be met. TQUAL is about delivering on the customer quality promise.